Entrepreneurial Marketing.

Main
Business & Economics - Small Business
Entrepreneurial Marketing.

Entrepreneurial Marketing.

Name: Entrepreneurial Marketing.
ISBN: 9781840649123

Björn Bjerke, Claes Hultman

0 / 0

0 comments

Wie gefällt Ihnen dieses Buch?

Wie ist die Qualität der Datei?

Herunterladen Sie das Buch, um Ihre Qualität zu bewerten

Wie ist die Qualität der heruntergeladenen Dateien?

Defining marketing and entrepreneurship as fundamental orientations for firms to conduct business, Bjerke (entrepreneurship and small business, Stockholm U., Sweden) and Hultman (marketing, Orebro U., Sweden) argue that a strong relationship to business performance can be found in a combination of the two orientations. They further contend that small business growth requires a qualitatively different approach to marketing (rather than a simpler one) than that of large firms. They explore these differences, focusing on issues such as entrepreneurial flexibility, rapid response times, customer/market immersion, intense target market focus, and cash-flow sensitivity. Annotation copyrighted by Book News, Inc., Portland, OR.

Kategorien:

Business & Economics - Small Business

Jahr:

2002

Auflage:

Kindle

Verlag:

Independely Published

Sprache:

english

Seiten:

239