How to Think Like the World's Greatest Marketing Minds

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Business & Economics - Sales & Marketing
How to Think Like the World's Greatest...

How to Think Like the World's Greatest Marketing Minds

Name: How to Think Like the World's Greatest Marketing Minds
ISBN: 9780071360708

Marcia L. Turner

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In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

Kategorien:

Business & Economics - Sales & Marketing

Jahr:

2000

Sprache:

english

Seiten:

136

ISBN 10:

0071360700

ISBN 13:

9780071360708